Ridgeline Outfitters
3.4× faster checkout, +28% conversion
Replatformed a Magento storefront onto a headless Shopify + Next.js architecture with edge rendering.
- Client
- Ridgeline Outfitters
- Industry
- E-commerce
- Duration
- 12 weeks
- Services
- Web Development · Cloud & DevOps
The challenge
What was broken.
Ridgeline's Magento storefront had a 6.2-second LCP on mobile and was losing customers at the checkout step. Black Friday traffic spikes regularly took the site down, and the Magento upgrade path required a near-rebuild anyway.
The solution
What we shipped.
- Migrated catalog and orders to Shopify, kept inventory and ERP integrations intact
- Built a custom Hydrogen + Next.js storefront deployed on Cloudflare Workers
- Edge-rendered product pages with a 5-minute revalidation window
- Replaced search with Algolia for sub-100ms results
- Load-tested to 50k concurrent users before cutover
Next.jsShopify HydrogenGraphQLCloudflareAlgolia
The result
Numbers from their analytics.
3.4×
Checkout speed
+28%
Conversion rate
1.4s
LCP (mobile)
0
Downtime on Black Friday
“Black Friday used to be a war room. This year I watched it from my kitchen.”