The blog
Notes from the bench.
Engineering, design, AI, and the process of shipping. No-fluff writing from people who actually do the work.
EngineeringProcess
Shipping fearless software: how we run agency engineering
Agency work has a reputation. Slow estimates, scope creep, junior swaps. Here's the operating system we use to avoid all three.
April 22, 2026 · 9 min read
AI / MLEngineering
Why your RAG system needs an evaluation harness — not vibes
Most RAG systems die in production not because the model is bad, but because nobody can tell when it gets worse. Here's how to fix that.
April 8, 2026 · 12 min read
DesignCulture
Premium is not luxury — what we mean when we say it
Premium products feel expensive because they're well-made, not because they're decorated. The distinction matters for how you build software.
March 19, 2026 · 6 min read
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